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The term “web design” is ideally used to describe the design process relating to the front-end design of a website including writing markup. Ideally, web designers are meant to be up to date with web accessibility guidelines.

A web designer ideally works on the appearance, layout, and, in some cases, content of a website. Appearance relates to the colors, font, and images made use of while layout refers to how the information is structured and categorized. A good web design is most importantly easy to use, tastefully pleasing, and suits the user group and brand of the website. Numerous web pages are designed with a focus on simplicity to avoid distraction or confusion on the part of the users if extraneous in appearance. As the keystone of a web designer’s output, the removal of as many potential points of user frustration as possible should be of critical consideration.

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Two of the most commonly used methods of designing websites that work well both on desktop and mobile are:

  • Responsive Design, and
  • Adaptive Design.

Content moves dynamically depending on screen size in the responsive design while in adaptive design, the website content is fixed in layout sizes that match/go with common screen sizes. Preservation of a consistent layout between devices is crucial to maintaining user trust and engagement, thus designers must be careful in relinquishing control of how their work will appear.

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The user experience is the hallmark of web design. Nobody wants negative reviews. Thus, the user experience can be broken down into 3 components namely: the look, feel, and usability.

The Look: the look of a product is majorly about using visuals to create a sense of harmony with the user’s values and as a result, it creates credibility and trust with the user. It is about creating a ‘right-looking’ product and not just nice looking ones.

The Feel: this involves making the experience of using a product as pleasant and enjoyable as possible. It is built by crafting the interactions between the user and the product, as well as the reactions they have while using the product and after using it.

Usability: this underpins the user experience. If a product is not usable, no amount of good looks can salvage it, and this would leave the users angry and frustrated. Appropriately, products should be personalized to the user’s needs and in turn deliver functionality in a predictable way.

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In designing a website, you do not just need to put yourself in the shoes of the end users but also have the necessary skills to pull that off. This includes:

  • Problem Solving: Web designers are problem solvers as they look to solve problems for their clients by working with a problem solving process. Firstly, they find out the problems their clients have and design a web solution for them in return. They then proceed to develop and test the website before releasing it. After the launch of a website, it is further tested by web designers by collecting feedback from users and reiterating such on the design.
  • Emotional design: As lame as it sounds, it is of importance while designing so as to elicit emotions from users. Web designers often make use of typography, color and layout to shape the emotions of users while designing as a sense of credibility could be established or a sense of fun could be created depending on the tool of choice. Web designers are thus familiar with emotional design.
  • Multi-disciplinary: It is a multi-disciplinary job where you need knowledge in design and skills in developing a website such as JavaScript, HTML, etc. Additionally, a few web designers are involved in interaction design too, while coding for animations and interactions using CSS and/or JavaScript.

Thus, in helping you build a website, you need expertise. Not to worry, we provide thorough comparisons of the most popular and successful website builders. Our analysis would help you decide which website builder will meet your particular needs. You need not be a web designer or a professional coder, this is where website builders come in. Web designers facilitate the process of creating a website and making it accessible to everyone.

In choosing a website builder, you need to know the kind of website you want to create? A personal website might have a cleaner and simpler design, while an online store requires a whole lot of different set of strategies and resources. Aziel Digital, is here to walk you through these decisions and provide tips to help you make the best decision.

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