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Our Process.

Transparent. Streamlined. Built for Results.

No confusion. Just a clear, proven process that gets things done, on time, with purpose, and with measurable impact. Every business is different, which is why our process starts with understanding yours, and ends with measurable growth.

SEO Process

We start with a meaningful conversation. On this initial call, we dive deep into your current SEO performance, past campaigns, and any frustrations or roadblocks you’ve experienced. We’ll ask the right questions to fully understand your business, your competitors, and where you want to go. From there, we begin the groundwork with a high-level audit and strategic planning tailored specifically to your goals.

Once we’ve gathered all the necessary information, we’ll send you a personalized SEO proposal. This includes a clear breakdown of our strategy, what areas we’ll focus on, timelines, expected outcomes, and pricing. You get a roadmap that shows how we’ll get your website in front of the right people at the right time.

Once you’ve signed on, we dig deeper. Our comprehensive SEO audit covers every angle:

  • Technical SEO: Site speed, indexing, crawl errors, mobile optimization, and more

  • Content SEO: Quality, keyword usage, internal linking, and content gaps

  • Offsite SEO: Backlink profile, domain authority, and referral traffic

  • Local SEO: Google Business Profile, NAP consistency, local rankings, and citations

This sets the stage for informed, effective action.

We don’t guess, we research. Our keyword strategy is built around understanding how your target audience searches, what terms they use, and the intent behind those searches. We uncover high-value keywords with the right balance of search volume, relevance, and ranking difficulty, ensuring we’re bringing in traffic that converts.

To outrank the competition, you need to understand them. We analyze your top competitors to uncover their keyword strategies, backlink profiles, content strengths, and weak spots. This insight helps us identify strategic opportunities, so you don’t just compete, you dominate.

Using our audit and keyword research, we’ll optimize every detail of your site to make it more search engine and user friendly. This includes:

  • Crafting compelling meta titles & descriptions

  • Optimizing headers (H1, H2, etc.) and on-page keyword placement

  • Improving page speed and user experience

  • Implementing schema markup and structured data

  • Fixing internal linking and crawlability issues

  • Updating XML sitemaps and robots.txt for proper indexing

  • etc

Every change is made with both rankings and users in mind.

Great content is the backbone of any strong SEO strategy. We’ll develop a content plan that includes:

  • Foundational Content: Pages that explain your services, products, or solutions clearly and persuasively

  • Topical Authority Content: Blog posts, guides, and resources that answer real user questions and establish you as a thought leader

We handle the writing, design, and publishing, so you can focus on running your business.

Backlinks remain one of Google’s top ranking signals, but not all links are created equal. We focus on quality over quantity by:

  • Identifying relevant, high-authority websites in your niche

  • Crafting original story ideas and valuable content pitches

  • Reaching out to real publications, blogs, and media outlets

  • Earning placements that improve your domain authority and organic visibility

No spam. No shortcuts. Just authentic links that deliver results.

You’ll never be left in the dark. We track everything, from keyword rankings to traffic, backlinks, conversions, and more. We also schedule monthly strategy calls to review progress, discuss insights, and answer any questions you have.

SEO isn’t a one-time job. Search trends evolve, competitors adapt, and algorithms change. We continuously monitor your performance and fine-tune our efforts based on what’s working. This agile approach allows us to seize new opportunities and maximize ROI over time.

Web Design Process

Every great website starts with a conversation. During our initial consultation call, we take time to truly understand your business, your audience, and your goals. Whether you’re starting from scratch or redesigning an outdated site, we want to know why you need a new site and what success looks like for you.

Together, we’ll map out the game plan. This includes defining your site structure (sitemap), syncing on your marketing goals, setting clear ROI expectations, and walking you through our process, services, and transparent pricing. You’ll leave this stage with clarity and confidence.

Once we’ve nailed down your goals and strategy, we’ll send over a formal proposal. We use a secure digital signature software, so there’s no printing or scanning, you can review and sign everything directly from your phone, tablet or computer in just a few clicks.

After your down payment is made, we’ll send a kick-off packet with everything we need to begin. This includes questions about your business, services, location, branding, and what makes you unique, all the details that will help us bring your vision to life.

We start with the homepage, the face of your brand. You’ll receive a custom design concept for review, and we’ll revise it until you’re 100% happy with it. Once the homepage is approved, we’ll design the rest of your pages with the same care and creativity. We offer 2 – 3 revisions at no extra cost, because your satisfaction is non-negotiable.

Once the designs are finalized, we’ll build your website on a staging environment. Think of it as your private preview, you can interact with the site just like your visitors will, without it being live yet. We’ll make any final adjustments here before launch.

At this stage, we’ll finalize all your text, images, and media. You’ll be able to review everything on the staging site and send us any tweaks you’d like. Need help making changes later on? No problem, we can help with that too!

Once you give us the green light, we’ll take your new website live with minimal downtime and a smooth transition. If you’ve also signed up for our marketing services, we’ll begin executing your growth strategy right after launch.

Our relationship doesn’t end at launch. We keep your site secure, up-to-date, and running smoothly with regular maintenance and same-day content updates. Need to swap out photos, edit text, or publish a new blog post? Just shoot us an email, and we will get you on a maintenance plan.

Press Release Process

We begin with a quick consultation to get to know you, your business, and what news you want to share. Whether it’s a product launch, business expansion, funding round, partnership, or industry recognition, we’ll ask all the right questions to shape a compelling narrative that resonates with your target audience and the media.

A press release isn’t just about what you say, it’s about how and where you say it. After our call, we’ll develop a press release strategy that includes:

  • The key angle that will capture attention

  • A distribution plan that targets your industry and ideal readers

  • A list of media verticals and journalist segments most likely to engage with your story

  • Recommendations on timing, follow-up, and how to repurpose your release across channels

This step ensures your news doesn’t just go out, it gets noticed.

Once we finalize the strategy, you’ll receive a formal proposal outlining:

  • The scope of the project (writing, editing, distribution, outreach)

  • Timelines and milestones

  • Distribution channels (newswires, niche publications, blogs, influencers)

  • Cost breakdown and expected reach

Our experienced copywriters will craft a compelling press release that gets attention. We write in AP style, with journalistic precision, and structure the release for maximum pickup. This includes:

  • A headline that hooks

  • A strong lead paragraph with the who, what, when, where, and why

  • A narrative that flows naturally

  • Credible quotes, calls to action, and boilerplate about your brand

You’ll receive a draft to review and request 2 – 3 revisions until you’re fully satisfied.

Once approved, we’ll distribute your press release through the most relevant and impactful channels. Based on your goals, we may use:

  • Top-tier PR distribution platforms (like EIN Presswire, PR Newswire, or Business Wire)

  • Targeted journalist outreach for niche or local publications

  • Industry-specific blogs, magazines, podcasts, and influencers

  • Syndication to major news sites like Yahoo News, Google News, MarketWatch, Digital Journal, etc.

We track performance and provide a full distribution report that includes:

  • Live links to published articles

  • Total media pickups and syndications

  • Traffic estimates and audience reach

  • SEO impact and backlinks earned

You’ll know exactly where your press release landed and how it performed.

Growth Doesn’t Wait. Neither Should You.

Curious About What’s Possible? Let’s Chat. The First Call’s On Us.

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