Stop Buying Shared Leads. Get Exclusive Roofing Jobs with PPC.
Stop chasing storms and fighting over scraps from Angi or HomeAdvisor. You do great work, but you’re losing jobs to other roofers who simply show up first on Google. Aziel Digital delivers exclusive, high-intent roofing leads directly to your phone through expertly managed Pay-Per-Click campaigns.
Real Success Stories.
Ultimate Reflections Towing
✅ 150%+ Increase in Organic Traffic
✅ 97.78%+ Increase in Call Volume
✅ Achieved Top Rankings for Target Keywords
View Case Study ✅ 97.78%+ Increase in Call Volume
✅ Achieved Top Rankings for Target Keywords
Emergency Roofers Dublin
✅ #1 Ranking For All Major Emergency Roofing Keywords.
✅ 200%+ Traffic Growth
✅ Consistent Calls & Leads Every Week
View Case Study ✅ 200%+ Traffic Growth
✅ Consistent Calls & Leads Every Week
Paving Contractors Dublin
✅ #1 & #2 Google Map Ranking For Target Keywords
✅ 300%+ Organic Traffic Growth
✅ Consistent Lead Supply
View Case Study ✅ 300%+ Organic Traffic Growth
✅ Consistent Lead Supply
Hessco Innovations Towing & Roadside Assistance
✅ 250%+ Increase in Local Organic Traffic
✅ 100%+ Increase In Calls Per Month
✅ Consistent First-Page Rankings For High-Intent Keywords
View Case Study ✅ 100%+ Increase In Calls Per Month
✅ Consistent First-Page Rankings For High-Intent Keywords
Real Talk From Real Clients.
Honest wins, surprising results, and some “how did they do that?!” moments. This is what it sounds like when results speak louder than ads.
Excellent work. Whatever special SEO sauce they used started working fast. Call volume increased within a couple weeks. I was impressed they took the time to find out what my business needed.
I hired Daniel to help me with my SEO and wound up using him for many other services. He is a top-notch leader in the digital marketing space who I HIGHLY recommend. With him and his team’s assistance, Our website has increased to 24,000 visitors a month which is amazing. Kudos to him and his team. I can’t speak highly enough of them.
Daniel is extremely personable and concerned with the outcome of his work. I would recommend him to anyone in SEO who needs an on-call outsourcing solution for any project no matter how big or small.
Daniel is a magician in SEO. He is hands down the best and knows his stuff! Kind, courteous, professional, brilliant in all things SEO and web related. I have learned so much from this agency and my site reached top position just after a few weeks! I would definitely use them again for all of my digital marketing needs!
Daniel totally knows what he’s doing with SEO and marketing. He can take a website from page 40 and get it ranked on page 1, then make sure it stays there. And he has that rare quality of a teacher. He can explain complex subjects and procedures so anyone can understand and use them. I recommend Daniel’s skills to any business that wants to advance.
Daniel helped me build my paving and driveway website, and my Google Business Profile. The results are outstanding and I'm ranking very good, keywords all very good, and the SEO has a lasting impact on the business. I recommend them.
We Are Aziel Digital, The #1 Roofing PPC Agency of Choice.
Your 3-Step Path to a Full Job Calendar
Take control of your lead flow. Our targeted Google Ads campaigns put your business directly in front of local homeowners and property managers searching for a roofer right now.
Fill your schedule with the profitable jobs you actually want, like full roof replacements, storm damage repairs, and commercial projects. Getting started is straightforward. We’ve refined our process to be efficient and focused on getting you results as quickly as possible.
Step 1: The Blueprint Call.
We start with a deep-dive call to understand your business. We'll discuss your ideal jobs (insurance claims, tile roofs, commercial TPO), profit margins, and service areas. We analyze your top competitors and map out a custom PPC strategy built for you.
Step 2: Campaign Launch & Optimization.
Our certified experts build your campaigns from the ground up. This includes in-depth keyword research, writing compelling ad copy, and creating a dedicated, high-converting landing page. We use AI tools to optimize bids and targeting in real-time, ensuring your budget is spent effectively.
Step 3: Transparent Reporting & Scaling.
You get clear, easy-to-understand reports showing exactly how your ad spend is performing. We'll show you the calls, the leads, and the cost. We hold regular strategy calls to review results and find opportunities to scale your campaigns and dominate new service areas.
A Complete Digital Dominance Solution for Your Roofing Business
PPC is powerful, but it works best as part of a complete marketing system. We offer a full range of services designed to make you the go-to roofer in your area.
Google Ads & Microsoft Ads Campaign Management
We handle everything. From hyper-local keyword research ("emergency roof repair [Location]") to targeting homeowners in neighborhoods affected by recent hail storms. We build and manage campaigns that attract high-value residential and commercial roofing jobs.
Google Local Services Ads (LSAs) Management
Get the "Google Guaranteed" badge and appear at the very top of search results. We manage your LSA profile, handle lead disputes, and optimize your budget to ensure you only pay for qualified calls from real customers.
Custom Landing Page Design & CRO
A great ad needs a great destination. We design, build, and test mobile-first landing pages created for one purpose: to turn visitors into booked estimates.
Advanced Call Tracking & Lead Attribution
Know exactly which keywords and ads are making your phone ring. Our call tracking provides full attribution, so you can see your return on investment with 100% clarity.
AI-Powered Follow-Up & Quote Automation
According to an MIT study, slow follow-up is a primary reason leads go cold. Our system can instantly engage new PPC leads via text and email, nurturing them and even booking them into your calendar automatically.
Supporting Services:
- SEO & Google Maps Optimization: Use PPC data to fuel a long-term SEO strategy that generates "free" leads over time.
- Google Business Profile Management: We optimize your profile to convert searchers who see your ads and check your reviews.
- Website Design: Upgrade your online presence with a professional site that builds trust and turns visitors into customers.
We Thought You Might Ask
How Much Should A Roofing Company Spend On Google Ads?
A direct answer is that a typical starting budget is between $1,500 and $5,000 per month in ad spend, not including management fees. However, the right budget depends on your market's competitiveness, your revenue goals, and the average value of a roofing job for you.
A roofer in a major city like Miami will need a larger budget than one in a smaller town to get the same visibility. The best approach is to determine your target cost-per-acquisition (CPA) and work backward to set a budget that allows for enough data collection to optimize campaigns effectively.
What Is A Good Cost Per Lead (CPL) For Roofing?
A good cost per lead for roofing can range from $50 to $150+ for a qualified phone call or form submission.
This cost is influenced by location, the specific service (an emergency repair lead is often more expensive than a roof inspection lead), and seasonality. It's critical to focus on the cost per booked job, not just the cost per lead.
A higher CPL that consistently produces high-ticket roof replacement jobs offers a much better return than a cheap CPL that results in small, unprofitable repairs.
Is PPC Better Than SEO For Roofers?
PPC and SEO are two different tools for two different jobs; one isn't "better," but they have different strengths. PPC (Pay-Per-Click) offers immediate visibility and is excellent for generating leads quickly, especially for urgent needs like storm damage.
SEO (Search Engine Optimization) is a long-term strategy that builds your online authority and generates "free" traffic over time. The most successful roofing companies use both: PPC provides immediate lead flow while you invest in SEO to build a sustainable, long-term asset that reduces your reliance on ad spend.
How Do You Target People Affected By Storm Damage With PPC?
Targeting storm-damaged areas involves a multi-layered strategy. First, we use geo-targeting to focus ad delivery on specific zip codes or counties that were in the path of a recent hail or wind storm.
Second, we use keyword targeting for terms like "hail damage roof repair," "storm damage roofer," and "emergency roof tarping."
Finally, we can use real-time weather-based ad triggers and audience layering to increase bids and ad visibility immediately following a significant weather event in your service area.
What Are The Most Important Keywords For A Roofer To Target?
The most important keywords have high commercial intent. These include service-specific terms like "roof replacement," "metal roofing contractors," and "emergency roof leak repair."
They should always be combined with geo-modifiers like your city or county name (e.g., "roofer in [Location]"). It's equally important to use a robust list of negative keywords (like "jobs," "school," "supplies," "free," "diy") to avoid wasting money on irrelevant clicks.
Can Google Ads Work For Commercial Roofing Leads?
Yes, Google Ads can be extremely effective for generating commercial roofing leads, but the strategy is different. We target keywords like "commercial roofer," "TPO roofing contractor," or "flat roof repair."
The targeting is also more precise, focusing on decision-makers by layering on audiences like property managers or building owners, and running ads during business hours. The landing page must speak to a commercial client's needs, highlighting factors like durability, warranties, and minimizing business disruption.
What Are Google Local Services Ads, and Should My Roofing Company Use Them?
Google Local Services Ads (LSAs) are the "Google Guaranteed" listings that appear at the very top of the search results page. You pay per lead (a qualified phone call), not per click. Yes, almost every eligible roofing company should use them.
The Google Guarantee badge builds immense trust with homeowners. LSAs are a powerful tool for generating high-quality phone calls, but they should be used in addition to, not as a replacement for, standard Google Ads campaigns, which offer more control and targeting options.
How Long Does It Take To See Results From A Roofer PPC Campaign?
You can start seeing leads and calls within the first week of a properly configured campaign launching. Unlike SEO, which can take months, PPC provides immediate traffic. However, the first 30-60 days are a critical "learning phase" where the campaign is optimized.
During this time, we gather data on which keywords, ads, and audiences perform best, refining the strategy to improve lead quality and lower your cost per lead over time.
What Is ROAS, and What Is A Good Benchmark For The Roofing Industry?
ROAS stands for Return On Ad Spend. It measures the gross revenue generated for every dollar spent on advertising. For example, a 5:1 ROAS means you generated $5 in revenue for every $1 of ad spend.
A good benchmark for the roofing industry is a ROAS of 3:1 to 10:1 or higher, but this depends heavily on your profit margins. A company focused on high-profit replacements can succeed with a lower ROAS than a company focused on lower-margin repairs.
How Do You Prevent Click Fraud In Roofing PPC Campaigns?
We use a combination of platform tools and third-party software to combat click fraud. This includes setting up IP address exclusions to block known competitors and bots, analyzing click patterns for suspicious activity, and using Google's own fraud detection systems.
We also focus on high-intent keywords and specific targeting, which naturally reduces exposure to fraudulent clicks from less relevant searchers.
Should I Run Ads On Google, Bing, Or Facebook For My Roofing Business?
For most roofers, Google Ads should be the top priority. It captures people with active intent; they are searching for a solution to their problem right now. Bing (Microsoft Ads) can be a valuable secondary channel, as it often has lower competition and a slightly older, higher-income user demographic.
Facebook Ads are better for brand awareness and generating demand before it exists (e.g., running an ad about the "10 signs your roof is failing") rather than capturing immediate, urgent leads.
What Makes A Good Landing Page For A Roofing Ad Campaign?
A good roofing landing page is simple, fast, and focused on a single action. It must have a clear headline that matches the ad, prominent click-to-call buttons, a simple "Get a Free Estimate" form, trust signals (reviews, certifications, BBB logo), and images of your actual work.
It should be designed for mobile users first and load in under three seconds. It should not have a navigation menu that distracts the visitor from the main goal: contacting you.
How Do You Handle Negative Keywords For A Roofing Company?
Negative keywords are crucial for profitability. We build and maintain an extensive list of terms to exclude from campaigns. This list includes competitor brand names, words related to employment ("jobs," "hiring"), DIY terms ("how to," "materials," "supplies"), informational queries ("what is," "cost estimator"), and locations you don't service.
A well-managed negative keyword list is one of the fastest ways to improve a campaign's return on investment.
Why Shouldn't I Just Send PPC Traffic To My Website's Homepage?
Sending traffic to your homepage is a common and costly mistake. Your homepage is designed for general browsing with many different options (About Us, Services, Blog, Contact). This creates a distraction and lowers conversion rates.
A dedicated landing page is built for a single purpose that matches the ad's promise (e.g., "Schedule Your Free Storm Damage Inspection"). This focused approach, as confirmed by numerous marketing studies like those published on Search Engine Journal, consistently results in more leads and a lower cost per lead.
Learn more about other trades and businesses we service such as home services and contractors. We also offer branding, logo design, AI marketing, PPC, SEO and general marketing for roofers.
High-Converting Ads & Landing Pages
Your ads are only half the battle. If they send searchers to a slow, confusing webpage, you’re wasting money. We build entire customer-getting systems, from the first click to the final call.
- Compelling Ad Copy: See examples of ads that speak directly to a homeowner’s urgent problem, from “Leaking Roof Repair” to “Emergency Storm Damage Tarping.”
- Mobile-First Landing Pages: We design simple, fast-loading landing pages with one goal: conversion. They feature clear “Get a Free Estimate” forms, click-to-call buttons, trust badges (like your GAF Certification or BBB rating), and real customer testimonials.
- Transparent Dashboards: We can show you examples of client campaign dashboards (with sensitive data blurred) that prove positive Return On Ad Spend (ROAS).