PPC For Kitchen Remodeling Companies That Book Premium Kitchens In Days, Not Months.
A homeowner is searching for a kitchen remodeler right now. If your ads are not showing up, that project is going to another company.
Aziel Digital manages Google Ads, Local Service Ads, Meta campaigns, and retargeting for kitchen remodelers to generate qualified estimate requests and booked consultations. You keep designing kitchens. We keep your calendar full of homeowners ready to spend.
Real Success Stories.
Ultimate Reflections Towing
✅ 150%+ Increase in Organic Traffic
✅ 97.78%+ Increase in Call Volume
✅ Achieved Top Rankings for Target Keywords
View Case Study ✅ 97.78%+ Increase in Call Volume
✅ Achieved Top Rankings for Target Keywords
Emergency Roofers Dublin
✅ #1 Ranking For All Major Emergency Roofing Keywords.
✅ 200%+ Traffic Growth
✅ Consistent Calls & Leads Every Week
View Case Study ✅ 200%+ Traffic Growth
✅ Consistent Calls & Leads Every Week
Paving Contractors Dublin
✅ #1 & #2 Google Map Ranking For Target Keywords
✅ 300%+ Organic Traffic Growth
✅ Consistent Lead Supply
View Case Study ✅ 300%+ Organic Traffic Growth
✅ Consistent Lead Supply
Hessco Innovations Towing & Roadside Assistance
✅ 250%+ Increase in Local Organic Traffic
✅ 100%+ Increase In Calls Per Month
✅ Consistent First-Page Rankings For High-Intent Keywords
View Case Study ✅ 100%+ Increase In Calls Per Month
✅ Consistent First-Page Rankings For High-Intent Keywords
Real Talk From Real Clients.
Honest wins, surprising results, and some “how did they do that?!” moments. This is what it sounds like when results speak louder than ads.
Excellent work. Whatever special SEO sauce they used started working fast. Call volume increased within a couple weeks. I was impressed they took the time to find out what my business needed.
I hired Daniel to help me with my SEO and wound up using him for many other services. He is a top-notch leader in the digital marketing space who I HIGHLY recommend. With him and his team’s assistance, Our website has increased to 24,000 visitors a month which is amazing. Kudos to him and his team. I can’t speak highly enough of them.
Daniel is extremely personable and concerned with the outcome of his work. I would recommend him to anyone in SEO who needs an on-call outsourcing solution for any project no matter how big or small.
Daniel is a magician in SEO. He is hands down the best and knows his stuff! Kind, courteous, professional, brilliant in all things SEO and web related. I have learned so much from this agency and my site reached top position just after a few weeks! I would definitely use them again for all of my digital marketing needs!
Daniel totally knows what he’s doing with SEO and marketing. He can take a website from page 40 and get it ranked on page 1, then make sure it stays there. And he has that rare quality of a teacher. He can explain complex subjects and procedures so anyone can understand and use them. I recommend Daniel’s skills to any business that wants to advance.
Daniel helped me build my paving and driveway website, and my Google Business Profile. The results are outstanding and I'm ranking very good, keywords all very good, and the SEO has a lasting impact on the business. I recommend them.
We Are Aziel Digital, The #1 Kitchen Remodeling PPC Agency of Choice.
For over five years, we’ve worked exclusively with blue-collar and home service businesses. We do not run paid ads for dentists, attorneys, or e-commerce brands. We run them for kitchen and bath specialists, design-build firms, custom cabinet installers, and luxury whole-home renovators.
That focus is why our clients pay less per kitchen lead than remodelers using generalist agencies, and why we know which keywords burn cash and which ones book $80,000 kitchens.
How We Build Kitchen Remodeling PPC Systems That Run Without You
A kitchen remodeler should not have to learn Google Ads, bid strategies, or quality scores to grow. Here is how we take all of it off your plate.
Step 1: Market And Competitor Audit
We start by mapping your service area, average kitchen ticket, best customer profile, and top three competitors already running ads. We pull their ad copy, landing pages, keywords, and estimated spend. By the end of week one, we know exactly which angles will beat them and how much budget you actually need to compete.
Step 2: Campaign Architecture And Keyword Build
We build separate campaigns for each kitchen project type you want to win (full kitchen remodels, partial renovations, cabinet refacing, design-build kitchens, and luxury custom kitchens). Each campaign gets its own keyword list, ad groups, negative keyword lists, and budget allocation. No more wasting money on "kitchen ideas" searches that never convert into paid jobs.
Step 3: Conversion-Focused Landing Pages
We do not send paid traffic to your homepage. We build dedicated landing pages for each campaign with a single goal of getting a homeowner to request a kitchen consultation. Project type matches search intent, kitchen photos match the keyword, and the form is short enough to actually get filled out.
Step 4: Call Tracking And Lead Qualification Setup
We install call tracking, form tracking, and a lead-scoring system so we know which keywords produce $15,000 cabinet refreshes and which produce $130,000 full gut renovations. Every call gets recorded so we can score lead quality, not just lead count. This is how we cut wasted spending within the first 30 days.
Step 5: Local Service Ads And Google Guarantee Setup
We set up your Local Service Ads, walk you through the Google Guarantee verification, and manage your LSA account every week. LSAs show up above regular ads in the map pack so you only pay per qualified lead, not per click. Most kitchen remodelers ignore them and leave the best leads to competitors.
Step 6: Daily Management, Testing, And Reporting
We log in every weekday, adjust bids, add negative keywords, test new ad copy, and pause anything burning cash. You get a dashboard showing leads, calls, cost per lead, and booked kitchen consultation value in real time. Monthly reports come in plain English with three numbers that matter.
The Real Reason Skilled Kitchen Remodelers Lose $75K Renovations To Less Qualified Competitors
Imagine this. A homeowner finally decides she is ready to gut her 1990s kitchen. She opens Google on a Tuesday night, types “kitchen remodeler near me,” and clicks the first paid ad she sees. The landing page loads in under two seconds, the kitchen photos look like her Pinterest board, and there is a short form right there. She fills it out, gets a call the next morning, and signs the design retainer by the weekend. Your number never rings.
According to WordStream’s industry benchmark data (2024), the home improvement industry averages a 7% conversion rate on Google Ads, with top-performing remodeling accounts hitting 12% or higher. The kitchen remodelers in the top 10% are not luckier. They just have better systems.
Here is what it looks like on your end:
- The referrals that fed you for years are slowing as your best past clients age out or move
- You hired a PPC agency once, watched $5,000 a month disappear, and got back nothing but a spreadsheet of impressions
- You tried Google Ads yourself, burned through your card limit in two weeks, and got three leads, all bath remodel tire-kickers
Why Most Kitchen Remodeling Marketing Fails
Most agencies run the same Google Ads playbook for a kitchen remodeler that they run for a dentist or a yoga studio. Same keyword grouping, same generic ad copy, same monthly retainer. Then they wonder why your cost per kitchen lead is $400 and your booked-job rate is 1 out of 30.
Here is what generic agencies do wrong:
- They target broad keywords like “kitchen renovation” instead of buyer-intent keywords like “kitchen remodeler in [city] free estimate”
- They send all traffic to your homepage instead of campaign-specific landing pages built for one kitchen-buyer decision
- They report on clicks and impressions instead of cost per booked consultation and cost per signed contract
Kitchen remodeling is not a normal PPC vertical. It is one of the longest, highest-trust, highest-ticket residential decisions a homeowner ever makes, and the ad system has to reflect that.
Here is what generalists miss about your industry:
- Kitchen buyers compare three to five companies before booking a consultation, so retargeting matters as much as the first click
- Search intent shifts wildly between “kitchen ideas” and “kitchen remodeler near me,” and only one of those converts into a paid job
- Cabinet brands, countertop materials, and design styles drive a huge share of paid search and most agencies never bid on them
- Local Service Ads sit above regular Google Ads and produce the cheapest qualified leads for most kitchen remodelers, yet most agencies skip them
- Average kitchen tickets vary from $15,000 to $150,000, so bid strategy has to match job size, not just keyword volume
- Lead quality matters more than lead count because chasing 30 bad kitchen leads costs more than closing 3 good ones
We’ve worked exclusively with construction and home service businesses for over five years. We know the difference between a kitchen lead and a bath lead, between a homeowner ready to sign and one who just discovered Pinterest, and how to write ad copy that pulls the right one in.
One of our kitchen remodeling clients went from $420 cost per lead with their old agency to $98 cost per lead within 90 days of taking over their account, while doubling the number of booked consultations.
PPC Services Built To Turn Paid Clicks Into Booked Kitchen Estimates
Every service below ties back to one outcome. Getting more qualified kitchen homeowners onto your calendar this week.
Google Search Ads For Kitchen Remodelers
This is the core of what we run. We build campaigns around the exact keywords a homeowner types when they are ready to hire a kitchen remodeler, by project type, by city, and by buyer stage. We write ad copy that speaks to the actual kitchen decision they are making, then send the click to a landing page built to close.
Local Service Ads And Google Guarantee Management
Local Service Ads show above the map pack and only charge you when a qualified homeowner calls or messages. We handle the verification paperwork, the insurance and licensing uploads, and the weekly account management that keeps your ranking stable. Most kitchen remodelers either ignore LSAs or set them up wrong, which is why we treat them as a separate service.
Conversion-Focused Kitchen Landing Pages
We do not send paid traffic to your homepage. Every campaign gets its own landing page built to match search intent and tuned for one action. A "white shaker kitchen" ad goes to a page with white shaker kitchen photos, white shaker FAQs, and a short form. A "luxury kitchen remodel" ad goes to a luxury page. Generic homepages kill conversion rates and waste budget.
Retargeting And Display Campaigns
A homeowner who clicked your ad once and did not convert is the cheapest lead you can ever buy back. Kitchen buyers especially compare three to five companies before booking, so retargeting is critical. We build retargeting campaigns across Google Display, YouTube, and Meta to stay in front of those visitors with photos of completed kitchens, financing offers, and trust signals.
Meta Ads For Kitchen Remodelers
Facebook and Instagram ads work for kitchen remodelers when they are run right because kitchen buying is inspiration-driven. We run lead-form campaigns and kitchen project gallery campaigns that get homeowners into your funnel before they ever search on Google. The trick is targeting and creative, both of which require kitchen-specific experience to do well.
Call Tracking And Lead Qualification
You get a dedicated tracking number for every campaign, every keyword, and every landing page. Calls are recorded, scored, and tagged by project type and quality. We can tell you which keyword in which city brought in the $85,000 kitchen lead you closed last week. That is how we cut wasted spending instead of guessing.
Ad Copy, Creative, And Kitchen Photography Optimization
We write every ad headline and description, test new variants every two weeks, and optimize creative based on actual click and conversion data. For Meta and YouTube, we help you capture short jobsite videos and finished-kitchen walkthroughs that outperform polished agency creative. Authentic kitchen content from real jobsites converts better than stock photos every time.
PPC Reporting And ROI Tracking
You get a real-time dashboard showing spend, leads, cost per lead, booked consultations, and estimated revenue from each kitchen campaign. Monthly reports come in plain English with three numbers that matter (leads, booked kitchens, and return on ad spend).
We Thought You Might Ask
How Much Should A Kitchen Remodeling Company Spend On PPC?
Most of our kitchen remodeling clients spend between $2,500 and $15,000 a month on actual ad budget, paid directly to Google and Meta, plus a separate management fee paid to us. Smaller suburban kitchen remodelers can start at $2,500 and see results. Bigger metro firms targeting multiple cities and project types usually need $7,500 to $15,000 to compete properly.
You will get an honest budget recommendation after a 15-minute strategy call where we look at your service area, kitchen project mix, and competition. No padded numbers and no upselling.
What Is Your Management Fee?
Our PPC management fees start at $1,500 a month for small-budget accounts and scale with ad spend and campaign complexity. Every fee includes campaign build, landing page creation, daily management, weekly testing, monthly reporting, and unlimited strategy calls.
We do not charge percentage-of-spend fees because that incentivizes the agency to spend more of your money, not less.
How Long Until I See Kitchen Leads From PPC?
Leads usually start coming in within the first 7 to 14 days of launch. Cost per lead drops as the algorithm learns and we cut wasted keywords, usually in the first 30 to 60 days. By month three, most kitchen remodeling clients are running stable, predictable campaigns producing booked consultations every week.
Anyone who tells you to expect leads on day one is overpromising. The first two weeks are setup and data collection.
What Is The Difference Between PPC And SEO For Kitchen Remodelers?
PPC is rented traffic that produces kitchen leads the day you turn it on, and stops the day you turn it off. SEO is owned traffic that compounds for years but takes months to ramp. Most of our kitchen remodeling clients run both, with PPC filling the pipeline now while SEO builds long-term equity in the background.
If you need kitchen leads this month, start with PPC. If you have a 12-month horizon, run both. We will tell you which mix makes sense on the strategy call.
Do You Guarantee Leads Or A Specific Cost Per Lead?
No, and you should not trust any agency that does. Cost per lead in kitchen remodeling depends on your market, your project mix, your seasonality, your landing page, and your competition. What we do guarantee is the work, daily management, weekly testing, monthly reporting, and full transparency on every dollar spent.
Most of our kitchen remodeling clients land in a cost-per-lead range of $60 to $180 for full kitchen renovations once the account stabilizes. Yours will fall somewhere in that range.
Will You Set Up Local Service Ads For Me?
Yes. LSA setup is included in every PPC engagement we run for kitchen remodelers. We handle the verification paperwork, the licensing and insurance uploads, the background checks, and the ongoing account management. Most kitchen remodelers either ignore LSAs or set them up wrong and never get them ranking.
Local Service Ads often produce the cheapest qualified leads we can get a kitchen remodeler, so this is a high-priority piece of the system.
What If My Current Agency Already Runs My Kitchen Ads?
We will audit your current account for free as part of the strategy call. Usually, we find one of three things, wasted budget on broad keywords like "kitchen ideas," missing negative keyword lists, or untargeted landing pages. Sometimes we tell remodelers their current agency is doing fine and they should stay put. Other times the savings pay for our fee in the first month.
You will know either way after a 15-minute audit call.
Do You Build The Landing Pages?
Yes. Every PPC engagement includes campaign-specific landing pages, built and hosted by us. Full kitchen remodel campaigns get a full remodel page, refacing campaigns get a refacing page, luxury kitchen campaigns get a luxury page. Sending paid traffic to a generic homepage cuts conversion rates by 40 to 60 percent.
You own the landing pages. If you ever leave, we hand them over.
Can You Track Which Keyword Brought In Each Kitchen Job?
Yes. Call tracking, form tracking, and source attribution come standard on every account. You will know which keyword in which city brought in the $85,000 kitchen you closed last week, and which keywords are wasting your money.
This is the data that lets us double down on what works and kill what does not. Without it, PPC is guessing with a credit card.
What Happens If I Cancel?
You walk away with everything. The Google Ads account, the Local Service Ads account, the kitchen landing pages, the call tracking data, and any creative we built belong to you. We do not lock clients into long contracts, and we do not hold accounts hostage.
We earn your business every month. If we stop earning it, you should leave.
How Do You Measure Success?
Based on three things. Qualified kitchen leads, booked consultations, and return on ad spend. We do not lead with clicks or impressions because those metrics do not pay your crew. Every month, you get a report tying ad spend to actual phone calls, form fills, booked kitchen estimates, and revenue.
You also get access to a live dashboard you can check any time you want.
Do You Work With Kitchen Remodelers Who Already Got Burned By A PPC Agency?
Yes. Honestly, more than half of our clients come to us after a bad experience. We start by auditing what the last agency did, which is sometimes nothing and sometimes outright wasteful. We tell you the truth about what it will take to fix.
Most of the fixes happen in the first 60 days. After that, the account starts looking very different.
Do You Work With Kitchen Remodelers Outside The United States?
Yes. Most clients are in the US and Canada, and we have run kitchen PPC for firms across the UK, Ireland, and Australia. Google Ads and Local Service Ads work the same way in every English-speaking market, with minor differences in LSA availability by country.
Will You Run Meta Ads Too?
Yes, when it makes sense. Facebook and Instagram work especially well for kitchen remodelers because kitchen buying is inspiration-driven and Pinterest-like browsing converts. We usually launch Meta about 60 to 90 days after Google is dialed in, so we have data to inform the targeting and creative.
If you only have budget for one channel, we will start with Google Search and Local Service Ads. Those produce the highest-intent kitchen leads.
We also offer full-service marketing, AI marketing, website design, and professional logo and brand identity design for kitchen remodeling companies.
What Kind Of Kitchen Remodelers Do You Work With?
We work with full-service kitchen remodelers, kitchen and bath specialists, design-build firms, custom cabinet installers, and luxury whole-home renovators who do kitchens as part of larger projects. Our PPC system is built around the full kitchen design-and-install sale. See the trades we serve.
What Is The First Step?
First, book a free 15-minute strategy call. We will audit your service area, kitchen project mix, competitors who are already running ads, and current PPC account, if you have one. You will leave with a clear picture of what to spend, what to expect, and what is realistic, whether you hire us or not.
No pitch and no pressure. Just a real conversation with someone who runs kitchen remodeling PPC accounts for a living.
Stop Losing Kitchen Leads to Better Ads
While you read this page, three homeowners in your service area searched “kitchen remodeler near me.” They clicked the first paid ad, filled out a short form, and will book a consultation by the end of the week. The only question is whether one of those ads belongs to you, or to the kitchen remodeler down the road with worse craftsmanship and better campaigns. You can keep hoping referrals come back, or you can flip a switch and start booking kitchen estimates inside two weeks.
Book a free 15-minute strategy call. We’ll review your current PPC campaigns, identify where ad spend is being wasted, and show you how a proven system can consistently turn clicks into qualified kitchen remodeling leads and booked consultations.