Ultimate Reflections Towing LLC

Ultimate Reflections Towing LLC is a trusted towing and roadside assistance company serving Oklahoma City. Their team provides emergency towing, jump starts, lockouts, and roadside recovery, but they were losing a lot of business because customers simply couldn’t find them online.

The Challenge

When Ultimate Reflections came to us, they were frustrated and worried about their business and growth. Here’s what we found:

• Poor Rankings: They were buried at the bottom of page two on Google for their most valuable keywords, practically invisible to people searching for their services.
• Weak Google Maps Presence: They had little to no visibility in the local map pack, where most towing jobs originate.
• Slow, Outdated Website: Their GoDaddy/Wix site was clunky, slow and ugly on mobile, and not designed to convert visitors into calls.
• Missed Revenue Opportunities: Without a solid online presence, they were losing thousands of dollars in potential jobs to competitors with better websites, and marketing.

They weren’t just losing rankings, they were losing calls, customers, and cash.

Our Strategy & Execution

Our goal was simple, get Ultimate Reflections found, fast, and turn clicks into calls.

Comprehensive SEO Audit & Roadmap

We started by digging deep into their digital presence:

• Full technical SEO audit (site speed, crawlability, indexing issues)
• Competitive analysis (where competitors were outranking them and why)
• Keyword research targeting high-intent, local phrases like “tow truck near me” and “24/7 towing Oklahoma City”

Then we built a step-by-step local SEO plan designed to push them from page two to the top three search results.

High-Converting Website Redesign

We rebuilt their entire website with conversion in mind:

• Mobile-First, Responsive Design: Since most towing calls come from mobile, we ensured a flawless experience on all devices.
• Lightning-Fast Load Times: Page speed optimized for SEO and better user experience.
• Clear Calls-to-Action: Click-to-call buttons, sticky CTAs, and a simple “Request a Tow” form on every page.
• Trust-Building Elements: Added reviews, badges, and service guarantees front and center.

Local SEO & Google Maps Domination

We went to work on their local presence:

• Claimed and fully optimized their Google Business Profile
• Fixed NAP (Name, Address, Phone) inconsistencies across 50+ directories
• Created dedicated location + service pages to boost local relevance
• Implemented a review generation process to build credibility fast

Strategic Content & Link Building

To establish authority, we:

• Created fresh, localized content targeting towing-related keywords
• Structured the site in a silo format to maximize internal linking
• Built high-quality, local backlinks from directories and industry-relevant sites

Important Takeaways

• Even small, local service companies can outrank national competitors with the right strategy
• A fast, conversion-focused website can double lead volume without extra ad spend
• Consistent Google Maps optimization is a game-changer for service businesses