Hessco Innovations Roadside Assistance & Towing

Hessco Innovations is a Jacksonville-based roadside assistance and towing company helping stranded drivers with towing, jump-starts, tire changes, and emergency services. Before working with us, their online presence was weak, their website struggled to convert visitors, and they were losing calls to competitors who ranked higher in Google search results.

The Challenge

When they came to us, they were facing three major roadblocks:

• Traffic Fluctuations: Inconsistent organic traffic made their call volume unpredictable.
• Outdated Website: Their old website was slow, unresponsive on mobile, and lacked strong conversion elements.
• Weak Local Presence: They had limited visibility in Google Maps and inconsistent NAP citations, making them hard to find in local searches.

They needed a complete SEO + website overhaul to generate predictable leads and dominate local search results.

Our Strategy & Execution

We built a tailored, step-by-step plan designed to stabilize traffic, boost rankings, and turn their website into a 24/7 lead generator.

Comprehensive Website & SEO Audit

• Performed a technical SEO audit to uncover indexing issues, slow pages, and missing on-page optimizations.
• Delivered a roadmap with quick wins (speed fixes, meta updates) and long-term SEO initiatives.

Website Redesign for Conversions

We rebuilt their website from the ground up with a focus on user experience and lead generation:

• Modern, Mobile-First Design: Made it easy for users to request help from any device.
• Site Speed Improvements: Reduced load times dramatically, boosting SEO performance.
• Clear CTAs: Added click-to-call buttons and emergency contact options to make it simple for drivers to reach them in seconds.

Local SEO & Google Maps Optimization

We strengthened their local presence to drive more calls directly from Maps:

• Optimized their Google Business Profile (GBP) for maximum visibility.
• Ensured NAP consistency across 50+ key directories.
• Cleaned up duplicate/incorrect listings and built new local citations.

Content Strategy & Link Building

To expand reach and capture more search demand:

• Created localized service pages for towing, roadside assistance, and emergency services.
• Built an internal link structure to direct SEO authority to the most important pages.
• Secured high-authority local backlinks to improve trust and rankings.

Important Takeaways

• A conversion-focused website is crucial for any emergency service provider, every second counts.
• Local SEO and GBP optimization can dramatically boost call volume without increasing ad spend.
• A strong content and link-building strategy stabilizes traffic and keeps the leads coming consistently.