Hospitals For Humanity.

1. Project Overview

• Client Name: Dr. Segun Ajayi (CEO, Hospitals For Humanity)

• Website/Project Name: Hospitals for Humanity

• Website URL: hospitalsforhumanity.org

• Industry: Healthcare Nonprofit

• Timeline: 2 Months

• Services Provided: Web Design & Development

2. The Challenge

Hospitals for Humanity was grappling with an  outdated website that lacked functionality, modern aesthetics, and flexibility. They wanted a faster, cleaner, and more modern website, one that aligned with their vision and conveyed trust and professionalism.

Goals & Outcomes They Were Hoping to Achieve:

• A significantly faster website

• Easier content updates without breaking the code

• Better readability and more intuitive navigation

• Empower their internal team to make updates and publish articles

• Modernized branding and layout

• Improved accessibility and inclusivity

• Streamlined user journey, especially to the donation page

3. Goals & Objectives

The primary objectives for this project were:

• Redesign and rebuild the website with a modern, accessible, and mobile-first approach

• Improve site performance and SEO

• Enhance content structure and user navigation

• Create a content management system (CMS) that is intuitive for non-technical users

• Increase engagement, especially around donations and awareness initiatives

4. Research & Discovery

Research Methods:

• In-depth team interviews to understand workflow and content needs

• Competitor analysis of leading nonprofit and healthcare websites

• Review of Google Analytics to understand traffic drop-offs and behavior flow

• Keyword and UX analysis to optimize content and navigation

Insights That Shaped the Project:

• Users were abandoning the site quickly due to slow load times and cluttered pages

• Donation flow was unclear, buried under several clicks

• The mobile experience was subpar

• The brand lacked a cohesive visual identity, which we helped to refine in design

5. Website Design

Design Strategy:

Our approach was human-centered. We wanted the new site to feel clean, hopeful, and mission-driven, while also being incredibly easy to navigate. We focused on simplicity, white space, and emotionally resonant visuals.

Key Features:

• Layout and Structure: Clear hierarchy, full-width layout, and flexible content blocks

• UX Decisions: Streamlined navigation, sticky menu, bold CTAs (“Donate Now,” “Get Involved”)

• Visual Elements: Custom illustrations, iconography for programs, emotive imagery

• Accessibility Considerations:

  • High contrast text and backgrounds

  • Logical tab orders

  • Alt text for all images

  • Simple, cognitive-friendly layout and typefaces

6. Development

Tech Stack & Platform:

• Platform: WordPress

• Theme: Lightweight theme using Elementor for easy editing

• Hosting: Optimized VPS hosting for speed and reliability

Key Features & Integrations:

• Donation gateway integrations

• Blog functionality

• Multilingual support

• SEO-friendly architecture

• Image optimization and lazy loading

Performance & Scalability:

• Implemented caching, compression, and minified code for speed

• Structured data for SEO

• Designed modularly for easy feature expansion in future phases

7. Results & Impact

The redesign delivered outstanding results in the first few months after launch:

• 672.5% Increase in New Active Users

• 879.6% Increase in Organic Traffic

• 4,156.8% Increase in Users Visiting the Donation Page

8. Reflection

Challenges Overcome:

• Redesigning without losing existing SEO traction

• Ensuring the internal team could self-manage without tech support

Lessons Learned:

• Collaboration with internal stakeholders early and often is key to sustainable design

• In nonprofit web design, clarity and emotional connection drive conversions just as much as visual polish

• Accessibility isn’t just a feature, it’s foundational

What We’re Most Proud Of:

• Making a real difference for a nonprofit saving children’s lives

• The massive jump in donation page visits and engagement

• Building a site the internal team loves using