Hessco Innovations Roadside Assistance & Towing

The Challenge:

This Jacksonville-based roadside assistance and towing company faced significant traffic fluctuations and struggled with an unresponsive website that failed to generate consistent leads. They needed a strategic SEO partner to improve their search rankings, enhance their website’s performance, and increase visibility in both Google map and organic search results.

Our Strategy & Execution:

1. Website Audit & SEO Strategy Development:– We conducted a comprehensive SEO audit to pinpoint technical issues, content gaps, and opportunities for improvement. With a clear roadmap in place, we began implementing a results-driven SEO strategy.

2. Website Redesign for Better Performance & Conversions: Understanding that a fast, mobile-friendly, and conversion-optimized website is crucial for lead generation, we rebuilt their website with:

• A modern, responsive design to improve user experience and engagement.
• Faster load times to improve SEO performance and reduce bounce rates.
• Clear call-to-actions (CTAs) to increase conversions.

3. Local SEO & Google Maps Optimization: To enhance their local visibility, we:

• Optimized their Google Business Profile (GBP) for maximum exposure.
• Ensured NAP (Name, Address, Phone) consistency across all major directories.
• Fixed incorrect citations and created new, high-quality local listings.

4. Content Optimization & Link Building: To strengthen their rankings and domain authority:

• We optimized existing content and created localized service pages to rank for high-intent keywords.
• We implemented a silo structure to direct SEO power to key pages.
• We built strategic backlinks from high-authority local and industry-relevant websites.

The Results:

Within just three to six months, this roadside assistance and towing company experienced a major increase in rankings, traffic, and call volume.