Gotta Sleep

The Challenge:

This online Canadian mattress store was dissatisfied with their traffic metrics. While they attracted international visitors, their national traffic remained low, making it difficult to capture their primary market. Additionally, they struggled to rank for high-intent “money keywords” like “Best Mattress Canada”, limiting their ability to convert visitors into buyers.

Our Strategy & Execution:

1. SEO Audit & Customized Strategy: Our comprehensive audit revealed multiple technical errors, a lack of proper site optimization, and missed opportunities in content targeting. We devised a data-driven SEO campaign focused on increasing national visibility and capturing high-converting traffic.

2. Content Strategy & Keyword Targeting: To improve national rankings and target valuable “money terms,” we:

• Developed SEO-optimized blog content and landing pages focused on commercial intent.
• Created a silo structure to distribute authority and improve rankings for key product pages.
• Conducted competitive analysis to identify gaps and capture competitor traffic.

3. Link Building & Off-Page Optimization: We strengthened the site’s authority by:

• Implementing strategic link-building campaigns targeting industry-relevant and high-authority websites.
• Building off-page signals to increase credibility and improve rankings.
• Refining internal linking structures to enhance keyword relevance and user experience.

4. Technical SEO & Performance Optimization: We addressed critical technical issues by:

• Improving site speed and mobile responsiveness for a seamless shopping experience.
• Fixing indexing issues to ensure all key pages were properly crawled and ranked by search engines.
• Enhancing schema markup for better search engine visibility.

The Results:

A 79.3%+ Increase in International Organic Traffic. Between three to six months, the online mattress store saw a significant boost in both national and international traffic, with substantial improvements in rankings for high-intent keywords.