After taking a general look at the web site, we quickly found a lot of onsite issues that could be fixed to begin seeing ranking improvements fast. We performed an in-depth audit and listed out all that needed to be done and began implementing once we were given the go ahead. Knowing a beautiful responsive website encourages conversions, we redesigned the whole website and fixed up their SEO, improved the website load time (speed) and built links over the months. Currently, they’re appearing at the top of Google and in the map pack for most of their target keywords. To achieve top results, we created an SEO campaign that targeted ranking in their local area and more importantly, targeting keywords with a strong “buyer intent”. We maintained consistent NAP (Business Name, Phone and Address) across all Local Citations and fixed up those that weren’t correct. We built up the website’s content and created proper silos to funnel power to main pages.