On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimizing your home improvement webpage content for search engines and users. On-page SEO practices include optimizing your content, title tags, internal links and URLs.
Optimizing Your Title Tags
Title tags help a lot with your rankings. Title tags give search engines more information about what your page is about. You should use your target keywords in your page’s title tags. Adding Title Tag Modifiers such as “best”, “affordable”, “review”, “top” to your title tags can help improve your ranking for long tail versions of your keywords.
For example, let’s say your target keyword is “dining room designs”. You may want to add a word or two that people might include in their search. So, your title tag can be like…
- Best Dining Room Design Ideas for 2020
- Top Dining Room Designs Idea
- Modern Dining Room Decorating Designs
- Best Wooden Dining Designs
With title tag modifiers, your page can show up for more long tail searches.
- Use Attention Grabbing Words
Including words that move a person to hit your website’s link in search results can help boost click through rate (CTR). Optimizing your page for these words can help increase CTR which equals more clicks and more sales. More importantly, optimize your website page title and meta description as that’s what the user sees in the search results.
There are many words that draw a person’s attention to your page result. Examples include…
- Quality Service
For example, your title can be “Quality Home Renovation Services in Edmonton, Alberta”. Including these words in your title tags and metadata description will increase your clicks which equals more prospective customers. You should write your meta description. Include your target keyword once in your description. This boosts your site click through rate.
Optimize Web Content
Optimizing your page content might be the hardest part to do. You have to write quality content that is unique. Contents you create should not be a duplicate of what is already out there.
When creating your content, ensure your content is valuable and relevant to the website visitors. Adding images, screenshots, and easy steps make it easy for your content to be followed through for any process. Your content also must satisfy search intents.
Your page should contain the exact thing a Google (or other search engines) user wants. However, you should keep in mind that your content must convert, since your end goal is to get more high-quality leads for your home renovation business. To have a great On-page SEO strategy that converts, you need to do the following.
- Write longer more relevant content
Longer content tends to rank higher in search engine result pages, but this isn’t always the case. The more quality content you produce, the better Google can understand what your page is about. It also gives you the opportunity to slot in your keywords without keyword stuffing.
- Use your Keywords a reasonable amount of times
After writing your content, ensure you use your target keyword between 3 – 5 times in the content. It can be more sometimes, or less. To sort this out, if your domain name matches your exact keyword (an Exact Match Domain – EMD), you must be very careful as to how many times your keyword appears on the page. Another way of determining how many times the keyword appears is to visit the top 3 websites that appear for that keyword when you search for it, use your inbuilt browser “Find” tool and see how many times the keyword appears on those websites, find he average and use it on yours. Yet another way is to use a tool called Surfer SEO, it can help you do all what I just mentioned automatically.
Including your target keyword in your content is to ensure Google and other search engines understand what your page is about. For instance, if you are writing about “Metal Roof Repair”, you should ensure you use the exact phrase in your content at least 2 times.
It is recommended that you place one of your keywords within the first 100 words of your content.
- Make use of LSI Keywords
Latent Semantic Index (LSI) keywords are words and phrases that Google and other search engines see as semantically related to a keyword. LSI keywords are closely related to your main keyword. For example, if you are optimizing your page for “bedroom designs”. LSI terms closely related to that keyword are…
- Bedroom décor
- Bedroom decoration
- Bedroom interior designs
- Ultra-modern bedroom designs
To find LSI keywords for your home improvement site, you can use…
LSI Graph is a tool used to generate profitable semantically keywords for your SEO. To get the semantically related keywords for your target keyword, enter the keyword into the search field. For instance, if you search for “home renovation” … The tool will generate related terms. You can check through the list of the generated keywords and pick the terms related to your search.
Google Keyword Planner
Enter your target keyword into Google Keyword Planner. From the list of keywords suggested to you, pick the ones related to your targeted keyword. When using LSI keywords, input them randomly into your content. Make sure the keywords are used naturally.
Use Keywords in URLs
Short URLs tend to rank higher in Google’s result pages than long URLs. When constructing your URLs, you want to make your URLs are keyword rich and concise. By doing that you can improve your rankings. For instance, for your bathroom service pages, you want to include your target keyword for that service.