Our Initial research and audit proved that this client’s website had a host of errors and little to no optimization done to it. We created a custom SEO campaign that targeted increasing national traffic and specifically, traffic that could convert. We created content (blog posts and pages) and silos, to funnel power to the main pages, and to increase the rankings of money keywords. We slowly built links and other off page signals that increased the rankings of the website in general. Asides these, we performed a host of other tweaks and tests that saw improvements. We also took out the time to develop a unique content strategy that capitalized on seizing the competitors audience and converting that audience into visitors for this client.