Get The Calls Before Your Competitors Do. Climb to the Top of Google in Leicester, and Stay There.

We help you dominate Google maps & search results in your service area(s). Turn your site and Google profile into a magnet for certified, local leads, without blowing your funds. Ready to book more jobs?

Real Success Stories.

We have helped numerous blue-collar businesses get quantifiable results:

Ultimate Reflections Towing

✅ 150%+ Increase in Organic Traffic
✅ 97.78%+ Increase in Call Volume
✅ Achieved Top Rankings for Target Keywords

View Case Study

Paving Contractors Dublin

✅ #1 & #2 Google Map Ranking For Target Keywords
✅ 300%+ Organic Traffic Growth
✅ Consistent Lead Supply

View Case Study

Hessco Innovations Towing & Roadside Assistance

✅ 250%+ Increase in Local Organic Traffic
✅ 100%+ Increase In Calls Per Month
✅ Consistent First-Page Rankings For High-Intent Keywords

View Case Study

Emergency Roofers Dublin

✅ #1 Ranking For All Major Emergency Roofing Keywords.
✅ 200%+ Traffic Growth
✅ Consistent Calls & Leads Every Week

View Case Study

Hospitals For Humanity

✅ 672.5% Increase in New Active Users
✅ 879.6% Increase in Organic Traffic
✅ 4,156.8% Increase in Donation Page Visits, Leading to More Lives Being Saved

View Case Study

International Watersports Project

✅ 0 → 16,000 Monthly Organic Visitors, in Just 4 Months.
✅ Global Reach: Traffic From Multiple Regions.
✅ Consistent Revenue: Turning Visitors Into Buyers With Highly Targeted Content.

View Case Study

Get Found When Your Clients Are Searching!

When home owners search “[Your service] near me” or “best [service] in [city],” you need to be the first name they see, not your competitor’s.

Let’s face it, the way people find businesses has changed. Nowadays, the 1st place they turn to is Google. Whether they’re trying to find a product, service, or solution to a problem, that search bar is where their journey begins. But here’s the fact, if your business isn’t showing up on the 1st page, you’re not part of that journey.

Consider it, when was the last time you went past page one to find what you needed? – Exactly. Your customers are no different either. Our Leicester SEO & Google maps service puts your business at the top of local search results, on Google Maps, and in front of high-intent customers, so the best jobs come to you first.

Real Talk From Real Clients.

Honest wins, surprising results, and some “how did they do that?!” moments. This is what it sounds like when results speak louder than ads.

Robyn Hart

Excellent work. Whatever special SEO sauce they used started working fast. Call volume increased within a couple weeks. I was impressed they took the time to find out what my business needed.

Jesse Tutt

I hired Daniel to help me with my SEO and wound up using him for many other services. He is a top-notch leader in the digital marketing space who I HIGHLY recommend. With him and his team’s assistance, Our website has increased to 24,000 visitors a month which is amazing. Kudos to him and his team. I can’t speak highly enough of them.

Marc Spindel

Daniel is extremely personable and concerned with the outcome of his work. I would recommend him to anyone in SEO who needs an on-call outsourcing solution for any project no matter how big or small.

Marcus McKinley

Daniel is a magician in SEO. He is hands down the best and knows his stuff! Kind, courteous, professional, brilliant in all things SEO and web related. I have learned so much from this agency and my site reached top position just after a few weeks! I would definitely use them again for all of my digital marketing needs!

Barbara Williams

Daniel totally knows what he’s doing with SEO and marketing. He can take a website from page 40 and get it ranked on page 1, then make sure it stays there. And he has that rare quality of a teacher. He can explain complex subjects and procedures so anyone can understand and use them. I recommend Daniel’s skills to any business that wants to advance.

John G

Daniel helped me build my paving and driveway website, and my Google Business Profile. The results are outstanding and I'm ranking very good, keywords all very good, and the SEO has a lasting impact on the business. I recommend them.

Your Spot at the Top of Google is Waiting.

Stop letting potential customers pass you by. Claim your free Local Visibility Audit today!

Local SEO Is More Important Than You Think

93% of local customers search online before choosing a business.
78% of location-based mobile searches result in an offline purchase.
68% of all clicks go to the leading 3 results.
Google Maps & Reviews are relied on more than advertisements.
If you’re not showing up on page one, or worse, not in the Map Pack, you’re leaving money on the table.

SEO is no more optional. It’s the difference between being booked solid and waiting by the phone. Every day, individuals are looking for your services. If they’re not locating you, they’re locating your competitors. And if your competitors are investing in SEO while you’re not, you’re not just falling behind, you’re giving away business.

The good news? You do not need a huge budget to win at SEO. With the right strategy and execution, businesses of all sizes can climb in the ranks, draw in premium traffic, and build lasting growth.

Our SEO System is created for hardworking tradesmen, contractors, and service pros who are tired of being unnoticeable online. We help you climb up Google’s rankings and stay there, by optimizing your site, content, and Google Business Profile the right way.

Whether you’re a solo electrician or a multi-location landscaping firm, we make sure you’re the first name clients see when they search.

The Leicester SEO Agency of Choice.

At Aziel Digital, we’ve helped lots of Leicester businesses, from one-man plumbing outfits to multi-location companies, climb to the top of Google and get located first.

With several sites optimized, a ton of Google Business Profiles ranked, and clients in several countries, we know how to make you apparent where it counts.

We believe tradesmen, technicians, and service pros deserve to be seen online. Not buried. Not invisible. Not ignored by algorithms.

Aziel Digital is on a mission to help experienced Leicester experts grow their business with strategy, not smoke and mirrors. We believe great work deserves terrific visibility.

Here’s Why You Need to Invest In SEO Solutions

You do quality work, but online, you’re unnoticeable.

Your competitors? Appearing on the map. Getting the clicks. Booking the jobs.
Meanwhile, you’re stuck:
Wondering why your phone’s not ringing.
Bidding on cheap leads from questionable platforms.
Asking previous clients for referrals, again.
Getting ghosted on social.

Inside, you’re thinking, “How am I expected to grow when no one even knows I exist?”

And here’s the truth that stings: Google doesn’t reward the best tradesperson … it rewards the most optimized business.

We understand how annoying it is to lose jobs to less-skilled competitors who just “look larger” online.

Why Work With Us

Proficiency & Experience

SEO is continuously evolving, and working with specialists who remain ahead of the curve is the key to winning. Our team includes:

SEO experts with years of hands-on experience.
Professionals in Google algorithms, AI-powered search, and technical SEO.
Specialists in local, eCommerce, and enterprise-level SEO strategies.

Full-Service Assistance

SEO success requires more than just inserting keywords into content. Our extensive approach covers everything your site needs to dominate search rankings:

In-Depth Technical Audits: Determine and fix site speed problems, indexing problems, and structural errors.
On-Page Optimization: Optimize content, meta tags, headings, and images for optimal impact.
Top Quality Link Building: Secure authoritative backlinks that reinforce your domain authority.
Up-to-date Local SEO Strategies: Optimize Google Business Profile, handle citations, and boost improve visibility.
Content Strategy & Creation: Develop SEO-rich, high-converting content that draws in and engages users.

We handle every aspect of your SEO so you can concentrate on growing your business.

Transparency & Reporting

We believe in 100% transparency, no jargon. Each month, you'll receive in-depth reports (with a video walkthrough) that showcase all crucial metrics. With regular reports and strategy calls, you'll constantly know what's working and where we're optimizing next.

No Long-Term Contracts

We believe in earning your trust every month, that's why we provide flexible month-to-month packages. If we're not producing results, you should not be locked in.

NB: We strongly suggest a minimum of 3 months to see any concrete results, particularly for services like SEO.

Our Comprehensive SEO Solutions

On-Page SEO

On-page SEO makes sure that every facet of your site's content and structure aligns with search engine algorithms and user expectations. Our thorough optimization strategy enhances importance, readability, and user engagement.

Keyword Research & Optimization

We determine and implement high-performing keywords that drive targeted traffic. Our procedure includes:

Comprehensive keyword analysis to discover high-traffic, low-competition terms.
Search intent alignment, making sure content fulfills user expectations (informative, navigational, transactional, and commercial intent).
Latent Semantic Indexing (LSI) keywords to enhance topic relevancy and ranking possibility.
Competitor analysis to identify gaps and possibilities.
Strategic keyword placement within headings, content, meta tags, and URLs.

Content Optimization

Content is the backbone of on-page SEO. We optimize all textual and visual components to guarantee optimal search engine visibility and user engagement:

Meta title & description enhancements to improve click-through rates (CTR).
Alt-text optimization for images to improve accessibility and image search rankings.
Schema markup (structured data) implementation for rich snippet eligibility.
Header tag structuring (H1- H6) for much better content readability and hierarchy.
Content formatting enhancements, including bullet points, numbered lists, and short paragraphs to improve readability.

Content Creation

We produce top quality, keyword-optimized content created to attract, engage, and convert users. Our content strategy includes:

Comprehensive blog posts that address search questions and establish authority.
SEO-optimized landing pages customized for conversion and lead generation.
Convincing product descriptions incorporating relevant keywords and easy to use formatting.
Evergreen content that remains pertinent and ranks consistently in time.

Internal Linking Strategies

A reliable internal linking structure improves both user experience and search rankings. We implement:

Strategic internal linking to distribute authority across key pages.
Content clusters & topic silos to strengthen topical importance and ranking.
Navigation improvements to decrease bounce rates and improve dwell time.

Off-Page SEO

Off-page SEO involves strategic efforts to improve your site's reputation, authority, and credibility across the internet.

Link Building Strategies

Backlinks from authoritative sites substantially impact rankings. Our link-building techniques consist of:

Guest posting on trustworthy industry blog sites.
Digital PR outreach to earn media mentions and citations.
Broken link building to acquire quality links from existing web content.
HARO (Help a Reporter Out) responses for authoritative backlinks.
Competitor backlink analysis to determine brand-new linking opportunities.

Social Media Engagement

Search engines consider social signals when ranking content. We advice you improve social engagement by:

Promoting content on LinkedIn, Medium, and Quora.
Building active communities around your brand.
Encouraging social shares to increase traffic and engagement.

Technical SEO

Technical SEO ensures your site is quick, safe and secure, and easily accessible for both users and search engines.

Website Speed Optimization

Caching mechanisms to decrease server response times.
Image compression to lessen file sizes.
Content Delivery Network (CDN) integration for faster worldwide accessibility.

Mobile-Friendliness

Fully responsive design for all devices.
Mobile-first indexing optimization.
Improved touch interactions & mobile UI/UX improvements.

Secure Sockets Layer (SSL) Implementation

HTTPS integration for enhanced security & SEO ranking.
Routine security audits to prevent vulnerabilities.

XML Sitemaps & Robots.txt Optimization

Effective XML sitemaps to help search engine crawling.
Robots.txt fine-tuning to prevent indexing of unimportant pages.
Duplicate content resolution to prevent ranking dilution.

Structured Data Markup

Breadcrumb navigation schema to improve website structure.
Schema implementation for enhanced rich snippets.
FAQ, product, and event markup for increased CTR.

Link Building

High-quality backlinks boost your authority and rankings. Our approach concentrates on:

Authority Backlinks: Securing links from trusted, relevant sources.
Guest Posting & Outreach: Teaming up with industry sites to produce top quality links.
Local Citations & Directories: Strengthening local SEO with authoritative citations.
Broken Link Building: Finding and replacing broken links with your important content.

Local SEO

Local SEO Leicester

Local SEO is important for businesses aiming to draw in customers in particular geographic locations. Whether you own a small company, a multi-location brand, or a service-based business, our Local SEO strategies will ensure you appear at the top of local searches and Google Maps results.

Over 46% of all Google searches are for local businesses, and 78% of mobile local searches result in an offline purchase. If your business isn't optimized for local search, you're losing potential clients to competitors.

Our Local SEO Services Include:

Google Business Profile (GBP) Optimization: We optimize your GBP listing to improve visibility in local searches and Google Maps.
Local Keyword Research: We target hyper-local keywords that drive relevant traffic and conversions.
NAP Consistency & Citations: We ensure your business name, address, and phone number are consistent across all directories.
Localized Content Strategy: We create city- or region-specific content to bring in local audiences.
Customer Review Management: We help you earn and handle genuine reviews to boost reliability.
Schema Markup for Local SEO: We execute structured data to improve search results and enhance visibility.
Geo-Targeted Landing Pages: We build location-specific pages optimized for local search intent.

E-Commerce SEO

E-Commerce SEO

For online stores, SEO is critical to improving product visibility and increasing conversions.

SEO-optimized product descriptions.
User-generated reviews & Frequently asked questions for better engagement.
Structured shopping cart experience to decrease desertion.
Improved navigation & filtering choices.
Mobile-first shopping experience optimization.

GBP (Google Business Profile) SEO

Google Business Profile / Google Maps SEO

Your Google Business Profile (GBP) is one of the most powerful tools for local SEO. A well-optimized GBP guarantees your business appears in local searches, Google Maps, and the Local Pack, increasing visibility and driving more leads. We optimize your GBP by:

Accurate Business Info: Ensuring your NAP (Name, Address, and Phone) is correct and consistent throughout all directory sites.
Optimized Business Categories & Services: Selecting the right categories and service descriptions to maximize visibility.
Geo-Tagged Images & Videos: Enhancing engagement with location-based media.
Routine Updates & Google Posts: Keeping your profile fresh with promos, updates, and important insights.
Client Reviews & Responses: Encouraging favorable reviews and engaging with customers expertly.
Q&A Optimization: Proactively responding to client questions to build trust and authority.
GBP Website & Citations: Enhancing your local existence with appropriate citations and links.

YouTube SEO

YouTube is the second-largest search engine, and ranking greater suggests more views and engagement. Our YouTube SEO strategy consists of:

Optimized Video Titles & Descriptions: Composing keyword-rich, compelling titles and descriptions.
Tags & Hashtags: Enhancing discoverability with targeted tags and hashtags.
Premium Thumbnails: Creating captivating visuals to improve CTR.
Engagement Optimization: Motivating remarks, likes, and shares to increase ranking signals.

AI SEO

AI-driven SEO strategies enhance performance and effectiveness. We take advantage of AI for:

Content Optimization: Utilizing AI-powered tools to analyze and improve content relevance.
Predictive Analytics: Determining SEO patterns and opportunities before competitors.
Automated Keyword Research: Finding surprise ranking opportunities.
AI-Driven Technical Audits: Enhancing website efficiency with AI-powered insights.

Knowledge Panel and EEAT

Google's Knowledge Panel increases brand authority, while EEAT (Experience, Competence, Authoritativeness, Dependability) is crucial for ranking well. We help your brand develop credibility by:

Declaring & Optimizing Your Knowledge Panel (When appropriate): Ensuring accurate brand representation.
Building EEAT Signals: Showcasing know-how through authoritative content, verified qualifications, and top quality backlinks.
Structured Data Markup: Executing schema to improve search visibility and improve Knowledge Panel details.
High-Quality Content & Mentions: Securing referrals from trusted sources to increase trust signals.

Corporate SEO / Enterprise SEO

Business websites face unique SEO obstacles, from intricate site structures to multi-location optimizations. Our team of business SEO specialists guarantees that massive businesses remain ahead in highly competitive industries.

Our Corporate SEO Services Include:

Enterprise Keyword Research & Strategy: Target high-value keywords with intent-driven strategies.
Technical SEO & Site Architecture Optimization: Guarantee a seamless experience for users and search engines.
Multi-Location SEO Optimization: Improve search rankings for local and nationwide branches.
AI & Data-Driven SEO: Leveraging artificial intelligence and big data to improve SEO performance.
SEO-Driven Content Marketing: High-authority content creation for thought leadership.

We provide custom-made SEO solutions for large corporations, Fortune 500 business, and enterprise-level businesses, helping them increase market share and outshine competitors.

Conversion Rate Optimization (CRO)

Improve existing site content to convert visitors into clients.
Conduct A/B screening on landing pages to identify the highest-converting content structures and CTAs.
Usage heat mapping tools like Hotjar and Crazy Egg to track user behavior and improve site navigation.
Optimize for voice search by targeting long-tail conversational queries and structuring content with highlighted snippets in mind.

White Label SEO

Are you a digital firm wanting to use top-tier SEO services under your brand? Our white-label SEO solutions enable you to expand your service offerings without the inconvenience of hiring an in-house team.

Why Partner with Our White Label SEO Company?

100% Brandable Solutions: We work behind the scenes while you take full credit.
Comprehensive SEO Services: From technical audits to content optimization, we handle everything.
White-Glove Reporting: Custom, branded reports with comprehensive analytics.
Scalable Solutions: Whether you need SEO for 10 or 100 clients, we've got you covered.

Our white-label SEO services are created to help marketing agencies, PR firms, and web developers provide exceptional SEO results while concentrating on their core business.

We Specialize In Making Blue-Collar Businesses The #1 Choice.

We specialize in helping Leicester businesses grow and scale their marketing at a desired speed. You’ve built your business with your own 2 hands. We help build the system that brings the clients.

General Contracting

Electrical

HVAC

Roofing

Plumbing

Painting

Automotive

Construction

Home Builders

Landscaping

Tree Service

Concrete

Contractors

Auto Repair

Towing

Trucking

Home Services

Clients Typically Ask...

How Quick Can I See Results?

Some changes, like optimizing your Google profile, can show results in just 7 - 14 days (faster calls, higher click-through rates). SEO takes longer because Google needs to re-crawl your website, but a lot of customers see clear development within 6 - 12 weeks, and major jumps within 13 - 24 weeks.

What's Consisted of In The Setup Fee?

Full SEO & Google Business Profile audit, competitor analysis, keyword strategy, full on-page optimization, and citation cleanup/setup.

Is This Just Google Maps Or Regular Google Too?

Both. We optimize your local map rankings AND your organic site rankings for maximum visibility.

How Does This Compare To Paying For Homeadvisor Or Angi?

You OWN the results. No buying pricey leads. You get direct calls, not shared leads.

What If I Already Tried SEO Before?

That's common. Most firms skip key actions or don't comprehend local service businesses. We fix the foundation first, then scale.

Can I Rank In Several Cities?

Yes. We use geo-location SEO strategies and place pages to help you appear in surrounding service locations.

Can I Stop Briefly At Any Time?

Yes, you're never ever locked into a long-term contract. But remember: SEO resembles a snowball, you want to keep the momentum rolling.

Do You Track Rankings?

Definitely. You get regular monthly reports showing your Google Maps and organic positions, traffic, and leads.

How Does Google Maps Ranking Really Work?

Google ranks businesses based on three main things:

Relevance: Does your profile match what the client searched?
Distance: How close you are to the searcher.
Prominence: How credible and active your business looks online (reviews, photos, posts, site quality).

Our job is to improve your relevance and prominence, so even if there are other contractors nearby, you still appear higher.

Do I Need A Website To Rank On Google Maps?

Technically, no. You can have a Google Business Profile without a site. But businesses with well-optimized sites rank higher and get more calls because clients trust them more. If you don't have a website yet, we can build you one in 14 days that's ready to rank.

How Do Reviews Impact My Ranking?

Reviews are one of the biggest aspects for Google Maps.

More 5-star reviews = more visibility + more calls.

We'll give you a tested review-generation system that makes it simple to request reviews and respond to them, so you appear like the most relied on option.

Can You Guarantee # 1 Rankings?

No sincere marketing professional can guarantee # 1 rankings, there are a lot of aspects outside anyone's control. What we can promise is:

Transparent reporting.
Constant progression.
A proven system we've made use of to help dozens of businesses climb up the rankings and get more calls.

What If My Competitor Is Running Ads?

Great, you can still beat them in the maps section. A great deal of customers avoid advertisements and click the leading organic result, that's why ranking well is so powerful (and free long-term).

Is SEO Expensive?

Not when you compare it to losing jobs. Even one additional job monthly can pay for your whole SEO investment, and the results keep building over time. Unlike advertisements, when you stop paying for SEO, you don't disappear over night.

How Do I Know Your Work Is Really Doing Anything?

We track everything:

Your rankings.
How many calls and leads you're getting.
Which keywords are bringing you traffic.

You'll get a simple report (no jargon) on a monthly basis so you understand exactly where your money is going.

Do I Need To Be Tech-Savvy To Do This?

Nope. We handle the tech, the setup, and the ongoing work. All you need to do is keep doing great work on your end and paying up, we make certain the right clients find you.

What's The 1st Step?

The 1st step is a free local visibility audit. We'll look at your site, Google profile, and present rankings, and show you exactly what to fix to start getting more calls. Then you choose if you desire us to do it for you.

We also offer SEO services in other locations. You can view them on our locations page.

Stop Hiding on Page 2, Get to the Top of Google.

Every day you’re not visible, you’re losing jobs to competitors. Let’s fix that now.