How do I optimize my Home Building Website for Conversions?
By optimizing your Home Building Website, you can boost the fraction of visitors to your site who end up becoming paying customers, rapidly increase your income and expand your business. A conversion simply refers to making a sale, hence whenever a visitor or prospective customer completes a transaction with your business, it is regarded as a conversion.
The following further on are some steps to optimizing website conversions:
Ensuring the visibility of your Location and Phone Number from the Homepage
Usually, shoddy and disreputable websites conceal their location and phone number which perhaps constitutes the belief among SEOs that it is used as a ranking factor by Google. However, it is more important to ensure that your business can be easily located or contacted by potential customers
Not including your location and phone number would make it more challenging for a likely customer to want to engage your services thereby affecting your business by reducing your conversion rate. It is best to include this information on your homepage so that customers find it more easily, not only boosting your conversion rate but also providing for good user experience.
Ensuring your Web Design is Responsive and Up to Date
The aesthetics and functionality of a website largely contribute to if a visitor will stay on the page or look for an alternative site after being redirected to your site from Google, regardless of the content or solution your company offers. It is highly probable that an outdated web design from is making you lose customers; hence it is necessary to re-design the site to keep it up to date and ensure that prospective customers are assured of the validity of your business and solutions.
Google also uses this user data to influence the SEO rankings as they can track the bounce rate of Google Chrome users (how fast they click back from a website). Eventually, a higher bounce rate and lower time visitors spend on your page will harm your rankings. Ensuring that you have a high-quality website displaying your services can boost your rankings, and as such increase your conversion rate and bring in more revenue for you each month.
Incorporating a catchy Call to Action (CTA) at the top of your website
For tasks that seem huge and therefore expensive such as a renovation or an installation, people are hesitant to hire Home Building Companies, which is why it is important to include a catchy Call to Action button. This could be a discount, free call, consultation, quote or even a catalogue of services to help the customer get familiar and decide on patronising your business. A free call or consultation give your business a professional feel and at the same time allows for developing a relationship with a would-be customer.
Displaying Reviews on your Website
Including positive reviews from previous customers sent or posted through different platforms like Google reviews, social media platforms and so on also heightens the chance of a conversion. Seeing testimonies of other customers on your page goes a long way in influencing a visitor to patronise your business.
Including your business Certifications and Awards
Adding certifications and awards from reputable bodies and organisation to your website enhances your trust rating as individuals are more likely to do business with a company that has ties to known legitimate organisations.
Displaying Photos, Videos and Other Media on your site
Showing Photos and Videos of your work helps to give the viewer a more detailed perspective. This causes the potential customer to become more comfortable, increasing the chance of patronage.
Including a picture of the Owner or Managerial Team on the Homepage
Having a friendly picture of yourself or/and your team would go a long way in reassuring potential clients that there are real people in the business thereby building trust and increasing the possibility of conversion as they are more likely to patronise a business associated with an individual than an obscure brand.
Optimizing your Home Building Website for Mobile Users
Nowadays, more people use mobile devices when browsing the internet instead of a computer and as such, your website must be optimized for mobile devices to be able to let the users easily view your page and get in touch with you. A large percentage of Google users are also users of mobile devices and since Google’s algorithm works to show the users the best result, sites not optimized for mobile devices will have lower rankings and be less visible to prospective customers. You can use the Mobile-Friendly Test tool to see if Google considers your website mobile-friendly.
Ensuring the security of your Website
The security of your website is highly important, not only because you are legally responsible for keeping your customer’s data safe but also because Google Chrome, as well as other browsers, show that the websites without SSL security are not secure, which can affect the integrity and ranking of your site. To ensure that data transfer is secure SSL is hugely important especially if you accept payments online or collect email addresses. Installing SSL will help you rank higher in Google as well as increase your rate of conversion.
- Installing Google Analytics and Google Search Console
Getting data about the traffic on your website is important as it helps in optimizing the website and also look for more ways of increasing your ranking. Using Google Analytics to track your website’s data will make this a lot easier for you. Google search console also helps you see the particular keywords that visitors to your site search for in Google.
Home Building SEO for your neighborhood
Focusing on your neighborhood as a Home Builder goes a long way in ensuring that your conversion rate is optimized as a lot of your potential customers would need to be in a distance close enough to access your business and services. Ranking for keywords not related to your neighborhood would be a waste as people who end up needing your services would be unable to access it which is why your resources should be directed towards ranking locally.
Further on are some steps to take to optimize your business for neighborhood conversions.
1. Ensuring the Name, Address and Phone Number of the business are Consistent on the internet
The Name, Address and Phone number of your Home Building business are the three most important pieces of information for potential customers to reach your business. Since this contact information can be found on the internet, having different phone numbers or addresses can adversely affect your rankings as well as confuse potential customers thereby affecting your conversion rate hence it is important to ensure that they are consistent across platforms online.
Moz Local’s listing checker is a free tool that lets you see how your listings appear on the internet and as such sort out any inconsistencies to avoid any issue with your rankings.
2. Getting Backlinks Locally
If you get backlinks from businesses and organisations in your locality, it shows Google that your business is well established and known in your community making your site likelier to rank higher in your location. However, the number of backlinks your business gets is not the most important factor to Google but rather the relevance of those links as this will improve your rankings. Getting involved in events and happenings in your community such as local school events, festivals, charity or donations and so on will increase the chances of being featured on local websites and hence getting backlinks.
3. Including your Home Building Business in the Major Local Listings and Directories
In most cities and even smaller communities, there are always local listing and directories through which residents can look up businesses listed therein. Adding your Home Building business will draw in some customer and also generate a bit of awareness for your business. More importantly, by so doing you are also improving your search engine rankings since the relevance of the webpages linking to your site is used as a signal for which keywords Google ranks your website. Hence, being listed in some directories specific to the Home Building will have a beneficial impact on your search engine rankings.
4. Having your business on Google My Business (GMB)
GMB is a free tool from Google that allows you to control how your business is seen on Google Search and Google Maps. The information to be added to GMB will include your business name, location, photos, opening and closing hours, availability of parking spaces, customer reviews and other relevant information.
Appearing on Google My Business listing in search results and on Google Maps is one of the most germane digital marketing aspects as ranking in the top 3 results for searches related to your business would not only give you exposure but also enabling potential customers to be able to reach you with the information you provided in the listing.
Using Call to Action buttons such as the ‘call now’ button will encourage people to get in touch with you for a consultation or a free quote. Ensuring that the information entered in on the listing is correct, up-to-date and consistent would prevent your rankings from being adversely affected. Adding pictures and videos to your listing also help customers make up their mind and also trust your business more which will aid conversion. The reviews and ratings on your listing also influence your ranking and appearance in GMB hence it is advisable to urge customers to review your business positively and also to reply these reviews to encourage more reviews.