Captivate & Convert Your Visitors With High Quality Animations

Reach your target audience more effectively with an animation that speaks value and converts at a higher percentage. Partner with our service to create a beautiful, straight to the point high converting animation for your business. Contact us today for more customer generating animation samples.

This is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. Without doubt, video marketing is one of the newest and latest additions to your promotion toolbox. You might still have your doubts such as; is it really worth it using videos for promoting your business? Do you have adequate resources to create and use video content in your marketing? It is okay to have doubts.

I need you to know that it is worth it. It is worth it not because everyone’s doing it but because video making is one of the most versatile and profitable digital marketing tools out there. I’ll provide you with 5 genuine reasons why you should join the club of video marketing and stand out while still standing tall. The reasons are as follows:

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  • Videos boost conversions and sales: Videos can make you money if you know how to do it right. They can also lead directly to sales. Research shows that 74% of users who watched an explainer-video about a product bought it afterwards. The effectiveness of video is not surprising as our vision is our most dominant sense. As a result, most information transmitted to our brain is visual. Thus, if pictures can boost engagement massively, you can imagine what moving pictures can do to your business.
  • Video Builds Trust: Trust is an essential part of the establishment of conversions and sales. However, trust building should be a goal on its own. Content marketing is based on trust and creating long-term relationships. Why not stop selling and let the people come to you by providing them interesting and useful information? This era requires a focus on ignition, trust, and on the elite people in your audience who are spreading and advocating your content rather than on just content and traffic. Do not get me wrong. These are important too but with trust how would your content build traffic for your page? Video marketing is the key. Video content is liable to engage us and ignite emotions. Promotional videos can foster trust as well as a few consumers are skeptical when it comes to buying products and services on the internet because they fear fraud and cheating. However, effective marketing videos present your products in a conversational form which creates a sense of individual approach. This is responsible for consumers acknowledging videos as a source of confidence to purchase online despite their skepticism.
  • Video Shows Great Returns On Investment (ROI): Although, video production is not the easiest or cheapest task, it pays off real big. Moreover, online video editing tools are constantly improving and becoming more affordable. Your video doesn’t necessarily have to be perfect in as much as the content is perfect because it is the content that matters. Users are mostly put off by videos that don’t explain the product or service clearly enough. However, that doesn’t mean awful videos would satiate the users. So endeavor to balance a fairly good video and a perfect content. These are tools or features that would attract customers and want them to give you a trial.
  • Google Loves Videos: Videos allow you to increase the time spent by visitors on your site and in result, longer exposure builds trust and signals search engines that your site has good content. Google owns YouTube and as such there has been a significant raise in how much video affect your search engine rank. Ensure you optimize your videos on YouTube for Search Engine Optimization (SEO). Make use of interesting titles and descriptions. Ensure to include a link back to your website, products, and services. Give potential customers the way to perform the next step and delve into the world of interactive videos to encourage actions even more.
  • Video Engages Even the Laziest of Buyers: Video is a great tool for learning but also super easy to consume. Today, life is too busy to have time to read long product descriptions or dig deep into services and thus, the modern customer wants to see the product in action. Preference for videos is one of the most important driving forces of making use of videos in your content marketing.Video marketing captures a wide range of audience and works on many levels including the ‘lazy’ ones. Ensure you target not only to the eyes but also to the ears of the potential client(s).
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Are you still in doubt? Or you do not want to go for ‘bland’ videos? You want some spice? Are you thinking Animations? Are you wondering if whiteboard animation and/or 2D animation would be perfect? When 2D Animation and Whiteboard Animation are mentioned think about the context of putting an idea across be it advertisement, information or education, as a mode of imparting knowledge.

2D animation is an abbreviation for two-dimensional animation. It means that characters and backgrounds in this kind of project(s) are created in a two-dimensional, flat space. 2D animation objects possess only the characteristics of width and height with no thickness at all. They are either drawn by hand or created on the computers. Another technique of 2D animation image creation is the photography of still objects and subsequent creation of sequence of frames.

Whiteboard animation is the process in which the author/animator draws an illustrated story on a whiteboard. Ideally, the color is black and white. Viewers can see the whole drawing process which is rather more engaging than most forms of video marketing. Ideally, whiteboard animation is accompanied by a vivid narrative that viewers can follow step by step.

Thinking of a rich scene background, animated characters, or a simple, clear eye-catching, follow-the-drawing presentation? Or do you want a rich, life-like interaction in 2D or a clear, simple, eye-catching presentation that you follow being drawn on a whiteboard every step of the way? Don’t worry, Aziel Digital has you and your exact needs in view. Give us a call today and let us guide you through making video marketing through the usage of whiteboard animation and 2D animations to make your business grow. Contact us today to know more about our Web Design and SEO services.

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