Define Your SEO Strategy and Keywords for your Construction Company
In SEO, keywords are quite vital considering the fact that they can take you to the top or bottom. Ranking #1 in Google is determined mostly by a ton of keywords. Most SEO strategies are laid out by the keywords that you choose to go for. The words typed into Google will bring out results and for your website to appear in the Google results pages for terms that are synonymous to the content on your web pages, it is important to decide right from time what keywords you want to utilize and therefore what content is required.
Most marketing strategies go for the interest of customers and the same goes for any other marketing strategy out there. The audience you intend to attract is going to be the driving force for the creation of your work and their interest will play a significant dictating role in the success of your operations.
Your goal is to get customers with the appropriate level of income to afford the services you are offering. Target customers with the income to pay for your services and those you can comfortably drive whenever necessary. The idea is not to just get audience but the right audience. By choosing your audience, we can start creating a number of potential keywords that we would love to target and appear in the pages of the search engine results.
There are several keywords that can result in dropping of ranks. A terrible choice of keyword for a Construction Company who works with middle-class and Upper-class income families will be “Cheap” and in trying to be acceptable. Attracting the wrong audience e.g attracting customers who are interested in their pockets rather than result can end up in you shooting yourself in the leg.
However, if your Construction company does have the lowest prices in your locality, then that keyword might just be very fantastic. Your business strategy and target market work hand-in-hand with deciding which keywords to use.
Once you have made up your mind on the audience you are targeting, you can begin the work on ranking for keywords that potential customers are likely to search; keywords that are not too broad, keywords with less competition. The use of the same keyword overtime can be boring at times or even unsatisfactory, but going for synonyms will be a greater choice. There is the Search Intent (when people go in search on google for what they need or desire to know, they always have goals in mind). By doing this, you can focus all your resources on the keywords you think your ideal customer will use, not those which lower standard leads will type in instead.
This goes to show that there is a phrase in the search term which gives Google, Bing or Yahoo some insight into the location of the searcher.
- Best Construction Company Texas
- Construction Company in Hollywood
- Construction Company in WH, LA
These keywords are going to be the Goose that lays the Golden Eggs of your SEO strategy for three reasons among others:
- First of all, they have become phrases which are going to have more competition; bearing in mind the fact that other sites are trying to get to the top, little worries should be afloat your mind and burden yourself less because ranking #1 might be hard but it is also easy (the right choice in words). Fewer websites are trying to top the chart for these phrases, and therefore we can appear in the results pages of the search engine faster and easier. The benefit of this is that you can see a return on your investment earlier and begin to bring in more customers.
- Secondly, the standard of your leads from more specific questions like these is going to be higher than in general terms. You might think that you want to rank for “best Constructor” but the better majority of those searchers are not going to be close to you, and therefore you’ll get a lot of junk leads and since it is a lot more broad there will be stiffer competition which will result in waste of your time and money.
- Lastly, people search in favor of proximity and because your business is located in the same area that the searcher is looking, Google will most likely give your website and your Google Business Listing more visibly. This increases the rate of visibility in the results pages Which means more traffic to your website as well as increased leads, recommendations, more jobs and profit for your business.
General Construction Keywords
The very first keyword type that should be targeted is a very general type which will include the most stereotypical terms that searchers intend to use like Constructing, Constructor, Construction service and Construction contractors along with a specification of location. Twist it by making use of the location phrase either at the beginning or the end of the phrase, to create two different keywords which people might choose to go for.
These general Construction keywords will typically follow the format “Construction in Albuquerque” or “Albuquerque Constructors” which are phrases which you could naturally envision people would type. With these you can rank and by ranking for these, you can achieve the goal of traffic to your website. These people have already put forth their purpose to you which signifies that they are interested in your services because they are looking for these types of results and therefore you will see great difference in the conversion from traffic viewers to more customers.
Specific Construction Service Keywords
The second type of keyword that you should target is service specific. These are for customers who are on the look out for the specific services that you have to offer, rather than just searching for a Construction company in general.
The awesome thing about these keywords is that it happens to be steps beyond a common keyword and here, the customer is well aware of the services that are needed. They would have taken the effort to understand the work that needs to be done and who is to be contacted for that to happen and here your keywords are put to good use. These customers are extremely eager to hire a constructor and therefore tend to convert at unexpectedly high rates from leads in the search engine to clients.
Depending on how the mind frames of searchers are obscure, the keywords chosen would have to be specific and general all in the same. This in turn gives a different twist.
It happens quite often that both specific service keywords and a general phrase are targeted on the same web page and a perfect example is creating a piece of content on construction repairs and using phrases referring to roofing as well. The Usage of these keywords also give you more control over the types of customers that will be visiting your website and patronize all in the same. You might choose not to care for other attractive general phrases since you specialize mainly in construction for example the idea of you not caring about roofing repair clients because the profit is low, but you also wanting as many Construction contracts as you can lay your hands on. The information on ground can help you with prioritizing the types of Service keywords that you intend to target and make use of.
With this information, you can utilize your resources in the most efficient ways to bring in the right audience for your business. Depending on the services you are available to offer, and of which are the most profitable to you, we can create an SEO strategy for Construction that optimizes your output for the monthly budget.
Specific Construction Company Structure Keywords
Depending on the variety of customers that you serve you might also want to structure your targeted keywords so that they will represent what you are selling in an accurate manner. The simplest example of this would perhaps be between constructors that work commercial clients and those that serve residential construction jobs.
As a commercial constructor, you might want to go for keywords like “Industrial Construction Company in NYC” because more general keywords will normally be utilized by customers who are residents. However, when you offer services to families and even individuals, it can come across as worthwhile to go for keywords like “Residential Construction Company in San Jose” because a lot people might use these in an attempt to appear more specific in types of queries.
Tools for Keyword Research
The inclusion of a variety of keywords through these three unsimilar categories, you can end up with a powerful strategy for a creation that cast a broad but also particular net to make sure that you are able to bring in as much traffic as you possibly can, but also from the right kind of people.
Getting yourself to come about these types of keywords is not all that complicated, but rather you are definitely going to run out of ideas quickly. Thereby making this the reason why it is useful to use tools like SEMrush, Google Keyword Planner, and Longtail Pro, all of which will allow you find keywords that are searched for regularly in your industry. Most times, you will discover a Goldmine of keywords that you would never have imagine, and this gives you a chance to double your potential reach, while bringing in a lot more leads than ever and gaining profit per month for your business.
A lot of these keyword tools have monthly fees attached to them, but they are necessities for you if you are really interested in finding the right keywords to target. Mainly for this particular reason, a lot of people decide to go with an agency that is well aware of what to search for and has years of experience on their hands doing keyword research and on ground have access to these essentially powerful tools.
Getting yourself keywords is not the only step you would take to have enough to get the task completed. You would also need to find out how competitive they are so that you will have an insight of whether you can go for them realistically and rank for them, what you will need to do to have the number one spot and how long it will take you. Without a backlink analysis tool like SEMRush, Ahrefs or Moz this will be very impossible because backlinks are a specific key component of SEO and you therefore need to research the back links of your competitors to examine the competitive nature of certain keywords.
Although keyword research is far from the entirety of an SEO strategy, it is the most important stage. They give the kick start for the work- with completely wrong keywords, it does not matter how greatly your site is optimized or what backlinks you get; you will never bring in the exact type of traffic that will convert into the types of customers that you really want.